Home Automation in America is on the
While Yelp is most commonly recognized for our leadership in restaurants, Home & Local services has become the fastest growing and largest category by revenue on our platform. In the first quarter of 2018, Yelpers sent more than 4 million quote requests, and Home & Local businesses increased the amount they spend to advertise on Yelp by approximately 30% compared to one year ago. There are now more than 1 million local businesses set up to receive consumer quote requests via Yelp.
In an effort to look more closely at the health of the Home & Local services industry, Yelp also analyzed the growth of the category on its platform.
In the past two years, searches for “smart home” on Yelp have quadrupled and continued to grow in 2018.
Of those searches for “smart homes” consumers are most often then seeking out Home Automation and Security Systems services. Home Automation in particular is one of the fastest growing categories on all of Yelp.
Year over year, the number of requests sent through Yelp to home automation businesses has more than doubled. In response to this demand, more businesses are opening up shop. There are almost 30% more home automation businesses on Yelp today than a year ago.
The rapid growth and industry response suggests that the rise of smart homes may not be a flash in the pan and has extended beyond early adopters.
While home automation has emerged as one of the fastest growing business categories on Yelp, we’ve also noticed that the larger success and growth of home and local service businesses in a city is strongly linked to the economic health of that city.
Yelp’s Local Economic Outlook ranks 50 U.S. cities by local-business investment and success to reveal the health of urban economies around the country. We measure local-business success by the rate of change of the business population in each city’s metro area in the fourth quarter of 2017. Cities where openings greatly outnumber closures are ones where business owners have spotted opportunity and found success.
In the first quarter of 2018,
Yelp’s goal in publishing this Outlook is to help policymakers, researchers and business owners better understanding local economies in which they operate. Yelp’s full Local Economic Outlook report can be viewed on the Yelp blog.
Ranking 50 Cities in America for Economic Opportunity
Current Rank City
Austin, Texas Miami Atlanta Phoenix Charlotte, N.C. Jacksonville, Fla. Albuquerque, N.M. Tulsa, Okla. Rochester, N.Y. New Orleans Houston Nashville, Tenn. Orlando, Fla. Portland, Maine Denver Salt Lake City Honolulu Louisville, Ky. Dallas Charleston, S.C. Omaha, Neb. Cleveland Minneapolis Saint Louis, Mo. Cincinnati Washington Pittsburgh Buffalo, N.Y. Columbus Seattle Los Angeles Madison, Wis. Tampa, Fla. Baltimore Las Vegas New York Richmond, Va. Memphis, Tenn. Boston Chicago Hartford, Conn. Portland, Ore. Milwaukee Sacramento, Calif. San Francisco Providence, R.I. San Diego Tucson, Ariz. San Jose, Calif. Philadelphia
Yelp, the leader in connecting people with great local businesses, is putting its rich data stores to work identifying the parts of the country and types of business with the highest rate of growth in the number of businesses. Yelp’s data science team is continually working to identify the best measure of local economic health. For this quarter, we’re using the rate of change in the number of businesses in a city, neighborhood or business category as a way to equally weight business closures -- a sign of economic challenges -- and business openings, a sign of business investment and dynamism. We’ll continue to study and refine this measure in the quarters to come as we release further updates on local business health.
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