New Product Helps Businesses Stand Out on Yelp and Provides Peace of Mind to Consumers
People who visit a Yelp Verified provider's page, identified by a blue shield “Verified” badge, will now have more information about the provider’s qualifications before making a spending decision. To be eligible for a Yelp Verified License badge, a business must have a valid trade license to perform their advertised service within the state they serve. To become verified, a business must apply through Yelp, which will manually verify the license.
“Building on the significant growth of the home and local category,
we’ve been partnering closely with business owners across the category
to better understand their needs and build products that allow them to
better tell their story and increase trust with consumers,” said
In early experiments with contractors on Yelp, the Verified License badge helped both consumers and businesses. On average, having a Verified License badge on a business page increased consumer engagement, including clicks, calls, quote requests and other actions, by 24 percent.
More importantly, having a Verified License badge helps level the playing field for businesses that are newer to the platform and may not yet have a large presence on Yelp. In early experiments, contractors with zero reviews saw growth in engagement on their pages after becoming Yelp Verified.
“Having a Yelp Verified License badge on our business page assures
customers that we're a capable, trustworthy company. Since becoming Yelp
Verified, we've seen a noticeable impact on the number of jobs we
receive,” said Oleg Hryshyn, owner of Gentlemen's
The product is currently available to qualified businesses within
specified categories in
The introduction of Yelp Verified Licenses builds on the momentum of the
home and local services category on Yelp. In the fourth quarter of 2018,
Request A Quote project volume on Yelp, which allows consumers to
request project pricing directly from businesses, increased 41% over the
fourth quarter of 2017, growing to 1.6 million projects, representing
4.4 million service requests that consumers chose to send to individual
service providers. In the fourth quarter of 2018, Request A Quote’s
annualized attributable revenue more than doubled to