On-Premises Consumer Wi-Fi to Serve as Centerpiece of the Company’s
Customer Retention and Loyalty Marketing Service
SAN FRANCISCO--(BUSINESS WIRE)--Apr. 4, 2017--
Yelp Inc. (NYSE: YELP),
the company that connects consumers with great local businesses, today
announced it has acquired Turnstyle Analytics Inc., a Wi-Fi marketing
company that is pioneering the way local businesses use free Wi-Fi to
connect with their customers. The addition of Turnstyle strengthens
Yelp’s position as a leading customer acquisition platform for local
businesses, expanding its offering to include simple, effective tools
for customer retention and loyalty.
Based in Toronto, Canada, Turnstyle was founded in 2012 as a
location-based marketing and analytics platform that provides Wi-Fi as a
digital marketing tool to retain and reward customers. The service
currently supports nearly 3,500 business locations worldwide. As part of
Yelp, Turnstyle’s service offers businesses tools to harness their guest
Wi-Fi as an easy way to keep in touch with customers who visit their
locations in order to drive repeat visits and in-store sales.
Turnstyle’s core technology allows consumers to tap into free guest
Wi-Fi while helping businesses re-engage those customers in the future
via email. Businesses can build highly targeted customer contact lists
and access powerful analytics that provide insight into visit frequency
and duration. Combining this offline data with Yelp’s extensive online
and mobile search data will deliver a comprehensive intent-based
marketing resource to local businesses.
“We’re excited to expand our product offering for local businesses
through this acquisition. Turnstyle helps connect businesses to
consumers through free public Wi-Fi, and is an effective retention and
loyalty program that helps businesses be more successful,” said Jeremy
Stoppelman, Yelp co-founder and chief executive officer.
"Since our founding, Turnstyle has focused on building the best Wi-Fi
marketing service to help businesses," said Devon Wright, Turnstyle’s
co-founder and chief executive officer. "This is an exciting opportunity
to expand and leverage Yelp’s resources and capabilities; together we’ll
be able to help even more local businesses improve their customer
retention, driving more repeat business.”
Acquisition Details
Under the terms of the purchase agreement, Yelp acquired all of
Turnstyle’s outstanding capital stock for approximately $20 million,
paid in cash.
About Yelp
Yelp Inc. (http://www.yelp.com)
connects people with great local businesses. Yelp was founded in San
Francisco in July 2004. Since then, Yelp has taken root in major metros
in more than 30 countries. Approximately 24 million unique devices1
accessed Yelp via the Yelp app, approximately 73 million unique visitors
visited Yelp via desktop computer2 and approximately 65
million unique visitors visited Yelp via mobile website3 on a
monthly average basis during the fourth quarter of 2016. By the end of
the same quarter, Yelpers had written approximately 121 million rich,
local reviews, making Yelp the leading local guide for real
word-of-mouth on everything from boutiques and mechanics to restaurants
and dentists.
1 Calculated as the number of unique devices accessing the
app on a monthly average basis over a given three-month period,
according to internal Yelp logs.
2 Calculated as the number of “users,” as measured by Google
Analytics, accessing Yelp via desktop computer on a monthly average
basis over a given three-month period.
3 Calculated as the number of “users,” as measured by Google
Analytics, accessing Yelp via the mobile website on a monthly average
basis over a given three-month period.
Forward-Looking Statements
This press release contains forward-looking statements relating to,
among other things, the anticipated benefits of Yelp’s acquisition of
Turnstyle, Yelp’s strategy, plans, objectives, expectations and
intentions with respect to Turnstyle, including with respect to offering
Turnstyle products to Yelp-listed businesses, Yelp’s ability to deliver
a comprehensive intent-based marketing resource to local businesses, the
future performance and market position of Yelp and its subsidiaries, and
other statements that are not historical facts. These forward-looking
statements are based on Yelp’s current expectations, forecasts and
assumptions, and inherently involve significant risks and uncertainties.
Actual results and timing of events could differ materially from those
predicted or implied in such forward-looking statements as a result of
these risks and uncertainties, which include, without limitation, risks
associated with the acquisition, such as the risk that the businesses
will not be integrated successfully or that such integration may be more
difficult, time consuming or costly than expected; risks related to
future opportunities and plans for the combined company, including
whether Turnstyle’s customers will continue to use the service following
the acquisition, whether Yelp will be able to leverage its large
distribution network to increase the customers using the service and
whether the acquisition will drive customer acquisition on Yelp; risks
related to the potential disruption of both businesses in connection
with the transaction; and the competitive and regulatory environment
while Yelp continues to expand and introduce new products as new laws
and regulations related to Internet companies come into effect. The
forward-looking statements in this release do not include the potential
impact of any acquisitions or divestitures that may be announced and/or
completed after the date hereof.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170404005620/en/
Source: Yelp Inc.
Yelp Inc.
Shannon Eis
press@yelp.com